Branch Marketing Manager

Job Duties & Responsibilities

• Establishes, in conjunction with Director, Branch Operations, marketing goals to ensure share of market and profitability of products, spare parts and accessories sales.
• Develops and executes marketing programs and plans, both short and long range, to ensure the achievement of preceding goals.
• Participates in overall branch management through providing counsel and input to Director. Recommends overall strategies and develops plans to implement strategies.
• Makes recommendations relative to budget allocations by specific media type and application.
• Participates in department budget development process and regularly monitors and analyzes department progress vs. plans and budget, industry developments, and company communications.
• Plans and oversees the branch's advertising and promotion activities, including print, electronic, and digital outlets. Communicates with outside advertising agencies and corporate marketing communications personnel regarding ongoing campaigns. Works with writers and artists and oversees copywriting, design, layout, media planning and production of promotional materials.
• Works with assigned manager (Director, Sales or Dealer Development) to produce and distribute dealer marketing and communications programs. May create and produce certain materials; other materials will be created and produced by outside sources.
• Evaluates market reactions to advertising programs; communicates with management about conditions and changes to ensure the timely adjustment of marketing and communications strategy and plans to meet changing market or competitive conditions. Uses available market research in evaluation and planning process; may conduct market research when appropriate or necessary.
• Supervises ancillary programs, including but not limited to, dealer database and dealer locator, Marketing Advantage Program (MAP) and iCademy® participation. May supervise administrative support necessary for the effective operation of the branch advertising and marketing functions.
• Answers procedural questions and trains support staff. Responsible for developing, updating, and supervising the printing of the “Dealer Support Manual.”
• Develops sales and product training programs for dealers. In certain branches, may supervise and participate in the retail display development and installation activities for STIHL products, parts and accessories at dealer locations.
• Plans and coordinates dealer advertising sell in meetings and collaborates with assigned manager regarding regional trade show support strategies.
• Assumes additional related responsibilities as needed.