Email & SMS Strategist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces.

We are seeking a new member to add to our Marketing team. Are you ready to be a part of something amazing?

Position Overview

We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture, interior design, and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution, automated flows, audience segmentation, A/B testing, and analytics. This person will collaborate closely with our brand and creative teams to drive retention, customer engagement, and revenue through email & SMS. 

We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals.

• Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content

• Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention

• Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications

• Partner with creative and merchandising teams to develop content, messaging, and promotional calendars

• Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV

• Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies

• Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs

• Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives

Requirements

• 2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred)

• Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar)

• Strong understanding of segmentation, personalization, and customer lifecycle principles

• Analytical mindset with ability to interpret data and translate into actionable insights

• Detail-oriented with strong writing skills and eye for brand consistency

• Experience collaborating cross-functionally with creative, merchandising, or marketing teams

• Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment

Benefits

• 401(k) matching

• Dental insurance

• Employee assistance program

• Employee discount

• Flexible schedule

• Flexible spending account

• Health insurance

• Life insurance

• Vision insurance

• Paid time off

• Professional development assistance

Ability to Commute: Daniel Island, SC 29492 (Required)

Department

Marketing

Locations

HQ

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