Job Description
Our Mission: Why Lighthouse?
At Lighthouse, we’re on a mission to revolutionize commercial strategy as hospitality’s most powerful AI platform. We take the world's largest hotel data network and transform it into real-time intelligence that drives action. We don't just deliver insights; we empower businesses to make decisions that move revenue.
With $370M in Series C funding and over $100M in ARR, we are scaling at lightspeed. Our 850+ teammates across 35 countries aren't just building software—they are leveraging cutting-edge AI to help hoteliers be the first to act. Tens of thousands of hotels across 185 countries trust Lighthouse to execute their commercial strategy, including every one of the top 15 global chains and thousands of independent hotels that consistently outperform their markets. With Lighthouse AI, the intelligence gets deeper. Decisions get smarter. Actions get faster. We help hoteliers be first to act.
Lighthouse Values: Our guiding light
We are Lumineers. Our shared values keep us on a collaborative path fostering a cultural and customer centric environment
- Pursuit of greatness: We’re innovators who care deeply about our customers’ success. Our team brings their best work, stays curious, and delivers excellence through attention to detail
- Meaningful work matters: We make every moment count by knowing what to deliver, why it matters, and how it drives Lighthouse forward
- Elevate each other: We don’t just work together - we grow together. What unites us is understanding each other as people and working toward shared goals
We’re more than just a workplace – we’re a community. Collaborative, fun, and deeply committed, we work hard together to revolutionize the hospitality sector. Are you ready to join us and shine brighter in the industry’s most exciting rocket-ship? 🚀
Job Details
- 💼 Marketing Team
- 📍 Barcelona - Spain
- 🕜 Full-Time Hybrid
What you will do
You'll own the full marketing motion for Lighthouse's independent hotels segment — globally. This is the part of our business that scales through volume, velocity, and smart targeting, and it's the part of our business where AI changes everything. You'll lead a small team of marketers, set the channel strategy, and build the demand engine that converts independent hoteliers into Lighthouse customers across NAM, EMEA, APAC, and LATAM.
What makes this different: we're an AI-first marketing organization. You're not just expected to use Claude, ChatGPT, and Gemini — you're expected to build with them. Vibe-code landing pages. Spin up Clay tables to enrich data, route leads, draft nurture copy, and run experiments overnight. If your reaction to "we need a 200-account ABM motion by Friday" is to open Cowork and start building, you're going to thrive here. If you'd rather brief an agency and wait three weeks, this is not the role for you.
You'll be a player-coach: you'll set strategy, manage a cross-functional team, and roll up your sleeves to ship campaigns yourself. This role reports directly to the CMO.
Where you will have impact
- Own the indie marketing strategy. Build the global demand generation plan for independent hotels — channel mix, segmentation, content, budget allocation, and bottoms-up pipeline targets. Defend it with data and adjust it monthly.
- Run a high-velocity demand engine. Drive lead generation across paid media, email, webinars, field events, content syndication, and partner programs. Indie is a volume game — your funnel needs to scale.
- Build, don't brief. Use Claude, ChatGPT, and Gemini as part of your daily craft. Build agents and automations that take work off your team's plate. Maintain a portfolio of internal AI workflows that compound your team's output.
- Performance management. Build bottoms-up targets per channel, per region, per segment. Own program- and channel-level reporting. Know what's working, what's not, and why — and act on it the same week.
- Lead management & sales alignment. Optimize lead scoring, routing, and nurturing. Partner with sales leadership to keep handoffs clean and feedback loops tight. Use sales feedback to refine your next campaign, not your next quarter.
- Conversion optimization. Test and improve landing pages, forms, and lifecycle journeys. A/B test relentlessly. Treat the website as a product, not a brochure.
- Field & event marketing. Use field events, conferences, and partner moments to drive pipeline in the markets where independent hoteliers gather. Make every event accountable to a number.
- Budget ownership. Manage the indie marketing budget with discipline. Reallocate to what's working. Kill what isn't.
About our team
Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work across time-zones, we focus on the metrics that matter, and we push each other to continually raise the bar. We embrace a customer-first approach, look for friction in the funnel, hunt new growth levers, encourage experimentation, and embrace a culture of learning and growth. We're also deeply committed to being an AI-first marketing organization — every marketer here is expected to think like a builder.
What's in it for you?
- Flexible working environment: Work from home or at one of our global offices.
- Flexible time off: Autonomy to manage your work-life balance.
- Alan Healthy benefits: 160€/month for food or nursery.
- Payflow App: Access your earned salary in advance at no cost to you.
- Flexible retribution: Optional benefits through tax-free payroll deductions for food, transportation and/or nursery.
- Wellbeing support: Subsidized up to 80% ClassPass subscription.
- Comprehensive health insurance: 100% Alan coverage for you, your spouse, and dependents.
- Collaborative team: High-bar, friendly, creative, and passionate colleagues.
- Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
- Impactful work: Shape products relied on by 85,000+ users worldwide.
- Competitive compensation: Proactively maintained to value your work.
- Referral bonuses: Earn rewards for bringing in new talent.
Who you are
- 10+ years of total marketing experience, with 5–7 years in growth marketing, demand generation, or digital marketing leadership at a B2B SaaS company.
- AI-native operator. You don't just use Claude, ChatGPT, and Gemini — you build with them. You've shipped agents, automations, vibe-coded landing pages, or AI-driven workflows that have measurably moved metrics. After the first interview, we'll ask you to share an artifact you've built — a Loom of an agent, a Cowork skill, a Clay table, a custom GPT, an automation — anything that demonstrates your AI thinking.
- Hands-on expert in HubSpot and Salesforce. You can build and optimize in these tools yourself — not just direct someone else to.
- Analytical, comfortable in GA4 and BI tools (Looker, Tableau, or similar). You measure relentlessly and treat reporting as a daily habit, not a quarterly chore.
- Player-coach. You can set strategy for the room and ship a campaign yourself the same week. You hire well, develop your team, and aren't afraid to do the work alongside them.
- Channel-fluent across paid media, email, content, SEO, webinars, and field events.
- Entrepreneurial and scrappy. Comfortable in ambiguity, you move fast, you experiment, and you adjust the plan when the data tells you to.
- Strong communicator. You can pitch a strategy to the CMO and the CRO, brief a designer, and unblock a team member — all in the same hour.
- Aligned with sales. Track record of building tight feedback loops with sales leadership and shaping pipeline targets together.
- Global perspective. Comfortable building campaigns that work across NAM, EMEA, APAC, and LATAM.
- Bias to action. You'd rather ship a B+ campaign this week than an A campaign next quarter.
- Available to travel up to 5–10%.
Diversity, equity, inclusion, and belonging
Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is part of our culture. If you require reasonable accommodation at any point during the application or interview process, please notify your recruiter.
Not ticking every box? No problem! We value diverse backgrounds and unique skill sets, and we encourage individuals from all walks of life to apply. If your experience looks a little different from what we've described, but you're passionate about what we do and are a quick learner, we'd love to hear from you!
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