Senior HNW Distribution Marketing Manager

Responsibilities: Develop and execute a comprehensive marketing strategy to target and attract High Net Worth individuals and businesses in the Greater Bay Area market

Identify and evaluate market trends, customer needs, and competitor activities to develop innovative marketing initiatives and stay ahead of the competition

Build and maintain relationships with key partners, including brokers, financial advisors, and other distribution channels, to maximize business opportunities

Create and implement effective marketing campaigns, including digital marketing, events, sponsorships, and advertising, to generate leads and drive customer acquisition

Utilize data analytics and market insights to monitor campaign performance, measure ROI, and make data-driven recommendations for optimization

Work closely with the sales team to provide marketing support, training, and materials to enhance their effectiveness in targeting the HNW and GBA markets

Conduct regular market research and analysis to identify emerging customer trends, preferences, and opportunities for new product development

Stay up to date with industry developments, regulatory changes, and best practices in the insurance and financial services industry

Collaborate with internal stakeholders, including underwriting, claims, and operations teams, to ensure seamless customer experiences and efficient processes

: Bachelor's degree in Marketing, Business Administration, or a related field

An advanced degree would be a plus

Proven experience in marketing, preferably within the insurance or financial services industry, with a focus on the High Net Worth segment and 10+ years related experience

Strong knowledge of the Hong Kong insurance market, including the Greater Bay Area, and an understanding of the needs and preferences of High Net Worth individuals and businesses

Demonstrated success in developing and executing marketing strategies and campaigns that drive customer acquisition and revenue growth

Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders

Strong event management skills and stakeholder management skills

Analytical mindset with the ability to leverage data and insights to make informed marketing decisions

Creative thinker with a strong business acumen and the ability to identify and seize market opportunities

Proactive, self-motivated, and able to work independently as well as part of a team

Proficiency in both English and Chinese languages, with fluency in Mandarin

Familiarity with digital marketing platforms, CRM systems, and marketing automation tools

About AXA Hong Kong and Macau AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide

Our purpose is to act for human progress by protecting what matters

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance

We are the largest General Insurance provider and a major Health and Employee

provider

Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve

At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community

We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research

Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations

We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company

AXA is an

employer

We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued

We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company

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