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Job Description
Performance Digital Creative
Department: Creative
Employment Type: Permanent - Full Time
Location: London
Description
UKTV Creative is the in-house creative hub, delivering best-in-class content across paid, owned and earned channels. We're redefining what creative means in a fast-evolving, data-driven, platform-native world. We’re here to entertain, engage, and drive results — collaborating across marketing, media, and insight to create content that earns attention and moves audiences.
Purpose of the role
You don’t just make digital work — you think in digital. You’ll be part of a growing creative discipline — and have the opportunity to sharpen your strategic, craft, and performance muscle on your path toward senior creative leadership.
As a Midweight Digital Creative at UKTV, you’ll be at the heart of how we shift our creative thinking to be faster, smarter, and more platform-first. You’ll take briefs and reframe them for the world people actually scroll through — bringing insight-led ideas, native formats, and performance thinking into everything you touch. Ultimately making the audience want to watch our content.
This is a role for someone who wants to challenge the default, energise those around them, and build a new creative culture where craft and conversion go hand in hand.
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
- Has a deep understanding of digital storytelling and how creative drives action across platforms like TikTok, Meta, YouTube, Google and CTV.
- Is fluent in content performance principles — from thumb-stopping intros to optimised CTAs.
- Hands-on skills in editing, motion, copy and platform-tailoring to craft assets that feel purposeful and polished — including Adobe Suite (After Effects, Photoshop, Illustrator), typography, digital design and animation. Strong visual skills and instinct are essential, as this role will need to adapt branding, scamp show iconics and build compelling decks.
- Understands the balance between brand building and performance — and how to apply creative thinking to both.
- Brings an interest in AI, automation and the evolving tech tools that are reshaping the creative industry.
- Understands how emerging tools (including AI) can support smarter ways of working — and is curious to test and apply them with purpose.
- Is proactive, collaborative, and unafraid to challenge convention.
- Is passionate about entertainment, pop culture, and emerging formats.
- Brings energy, optimism and a collaborative mindset to every project — always looking for ways to make the work (and the team) better.
- Proven experience working in a creative or content team, agency-side or in-house.
- Strong portfolio of digital-first, performance led creative across video, social and display.
- Motion graphics / After Effects proficiency for quick-turn social edits.
- Basic animation /platform effects
- Copywriting for short-form video and social captions.
Skills & personal qualities
- Understands how emerging tools (including AI) can support smarter ways of working — and is curious to test and apply them with purpose.
- Is proactive, collaborative, and unafraid to challenge convention.
- Is passionate about entertainment, pop culture, and emerging formats.
- Brings energy, optimism and a collaborative mindset to every project — always looking for ways to make the work (and the team) better.
- Uses performance insight to refine creative in real time — iterating based on what’s working and what’s not.
- Understands how creative effectiveness contributes to KPIs such as view-through rate, CTR, CPA and conversion.
- Partners closely with Performance Marketing and Media to translate campaign learnings into new creative hypotheses.
- Experience creating or adapting assets for DCO (Dynamic Creative Optimisation) frameworks and A/B testing.
- Confidence using ad platform dashboards or working alongside analysts to interpret creative performance data.
What you will get to work on….key outputs and responsibilities of the role
- You’ll be joining a growing digital-first creative discipline within UKTV Creative, sitting alongside production, design and performance teams.
- We work in a hybrid model, with regular in-person creative sessions to spark ideas and share best practice.
- The culture is collaborative, open and ambitious — we’re reshaping how entertainment marketing shows up in digital spaces.
- You’ll have direct access to performance data, insight and new tech tools to help your work land and learn fast.
- Develop creative variants and test frameworks in partnership with media and insight teams.
- Use analytics to identify creative opportunities, trends and optimisation points.
- Support and help build modular, adaptive creative systems that can be easily iterated and scaled.
Additional skills we’d like to hear about (nice to have)
- Experience with creative automation / dynamic creative optimisation tools (e.g., Smartly.io).
- Knowledge of accessibility best practices for digital content
- Familiarity with influencer/content-creator collaborations.
- Understanding of paid media metrics (CTR, VTR, engagement) and how creative impacts them.
- Any experience leading small creative pods.
- Strong grasp of how creative drives audience behaviour at every stage of the funnel.
- Demonstrated success improving campaign performance metrics through creative optimisation.
- Experience with short-form video experimentation, using rapid test-and-learn cycles.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You’ll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.