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Job Description
- Be an expert in helping prove the value of Google media via the triangulation of incrementality experiments, MMM, and attribution.
- Develop and own comprehensive joint measurement plans utilizing advanced AI, marketing technology, and experimentation (incrementality, MMM, attribution) to prove media value and drive business growth.
- Use data science and statistical modeling techniques to solve issues, uncover customer opportunities, and help clients navigate evolving industry standards.
- Seek out key decision-makers to test the status quo, influencing decisions across analytics, finance, and marketing by telling compelling visual and verbal stories with data.
- Partner with internal and external product, research, data, and measurement teams to deploy full analytical capabilities to customers.