SEM Specialist

Job Requirements:

• Plan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing).
  Optimize campaigns in

• accordance with predefined KPIs on an ongoing basis

• Analyze data, identify key findings and relate these to business
  objectives

• Report on key performance indicators and present effectively to senior
  management

• Utilize successful bidding and effective keyword management strategies
  to hit target acquisitions

• volume goals and efficiency metrics e.g. CPA, CPL etc

• Actively test and analyze key words, copy and landing pages to increase
  ROI and drive incremental volume

• Work closely with PPC Team members to streamline and optimize consumer
  experience and clients’ conversion funnels.

• Stay informed of industry trends and best practices
  

Experience:

• 3+ years PPC/SEM optimization experience for AdWords, or Bing

• Works well independently on assigned tasks, as well as team at large

• A self-driven, goal oriented attitude that thrives in a fast-paced
  environment

• Proficient with MS word, Excel and PowerPoint

Knowledge/Skills:

• Strong quantitative and qualitative analytical skills

• Ability to launch and optimize campaigns under tight deadlines

• Proactive in optimizing campaigns/bids to meet the monthly PPC targets

• Comfortable using Excel (Pivot table and V-look up) and presenting
  performance updates to senior management

• Strong communication skills: team player; comfortable interacting with
  senior managers

• Proficient in AdWords and/or Yahoo/Bing

• Detail oriented

• Exhibit enthusiasm, passion, creativity and commitment

• Prior knowledge of Site Catalyst a plus
  

Education:

• BA/BS degree

To know more about this position, please contact:

Nishita Honest

973-805-7505

nishita.honest(at)collabera.com