Senior Manager, Prospect Paid Media

Global Commercial Services (GCS) is a leading payments provider serving businesses of all sizes, with Small Business representing our largest and fastest-growing customer segment. The Small Business Marketing team drives acquisition and customer engagement across Charge Cards, Proprietary Lending products, and co-brand partnerships, playing a critical role in accelerating U.S. SME growth.

Within this organization, the Small Business Demand Generation team is responsible for creating best-in-class, integrated prospect experiences that drive new Card Member acquisition.

The Senior Manager, Prospect Paid Media will lead strategy and execution for paid media demand generation, driving incremental growth through rigorous forecasting, performance measurement, and a disciplined test-and-learn approach. This role is focused on optimizing investment decisions, advancing measurement frameworks, and unlocking new opportunities to improve acquisition performance across channels.

We are seeking a strategic, data-driven leader who can translate insights into action and continuously elevate marketing effectiveness to improve outcomes.

• Paid Media Strategy & Optimization
  Serve as a subject matter expert in paid media, leading strategy and optimization for Small Business Card acquisition. Drive channel performance through continuous testing, learning, and refinement.

• End-to-End Performance Strategy
  Define and execute a holistic paid media strategy, including test-and-learn agendas, optimization plans, and performance frameworks that clearly articulate what success looks like.

• Performance Ownership
  Accountable for delivering against acquisition and growth targets by leveraging data-driven decision-making, proactively identifying risks and opportunities, and adjusting strategies in real time.

• Data & Insights Leadership
  Analyze audience, creative, partner, and product performance to generate actionable insights that improve efficiency and scale growth.

• Forecasting & Investment Planning
  Lead forecasting and budget allocation processes, ensuring accuracy, transparency, and alignment with business objectives. Continuously refine approach based on performance trends.

• Measurement & Attribution
  Own measurement strategy and partner closely with internal teams (e.g., MOCA Attribution, Finance, Audience Strategy & Analytics) to evaluate and optimize channel impact.

• Operational Excellence
  Ensure flawless campaign execution, including tagging, tracking, and overall campaign infrastructure to support accurate measurement and performance optimization.

• Experience in a high-growth digital marketing environment with expertise in paid media, programmatic, and attribution
• Proven track record of leading and scaling performance marketing programs that drive measurable results
• Deep understanding of the paid media landscape and experience managing external partners
• Strong cross-functional leadership and stakeholder management skills
• Advanced analytical capabilities with a focus on identifying high-impact opportunities
• Demonstrated ability in forecasting, budgeting, and investment planning
• Passion for digital marketing, innovation, and continuous improvement

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
   

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.