1:1 Marketing Consultant - Leisure

Great things start here 

Join a team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. 

About the opportunity 

As our 1:1 Marketing Consultant – Leisure, you’ll play a critical role in shaping how RACV connects with members through highly personalised, data-driven communications. This role is suited to a true 1:1 marketing specialist, with deep expertise in email strategy, build and optimisation within Salesforce Marketing Cloud (SFMC). 

You’ll own the end-to-end design, build and deployment of email-led 1:1 campaigns, including our weekly Leisure newsletters and targeted communications. Leveraging segmentation, dynamic content and automation capabilities within SFMC, you’ll deliver precision-targeted messaging that drives engagement, consideration of our expansive Leisure portfolio, and conversion. 

With a strong test-and-learn mindset, you’ll continually optimise audience segmentation, personalisation logic and email performance, ensuring the right message reaches the right member at the right moment. 

Come along for a new journey 

You’ll be instrumental in delivering best-in-class 1:1 communications, with a strong focus on email excellence within SFMC. Here’s a glimpse of what you’ll be doing: 

• Lead the hands-on design and build of email communications in Salesforce Marketing Cloud, including newsletters and campaign bursts 

• Own end-to-end email delivery, from briefing and segmentation through to build, QA, deployment and performance analysis 

• Partner with Leisure Marketing and Product teams to translate offers and content into high-performing 1:1 email communications tailored to each audience segment 

• Continuously improve campaign effectiveness through A/B testing, performance analysis and optimisation of email engagement metrics 

• Contribute ad-hoc strategic insights into cross-functional forums to support divisional operational cadence. 

What you’ll bring 

As a seasoned 1:1 marketer and SFMC email specialist, you’ll thrive in a collaborative, fast-paced environment and be passionate about delivering best-in-class communication experiences. 

• Proven, hands-on expertise in Salesforce Marketing Cloud, with a strong focus on email, SMS and push notification build, and campaign deployment 

• Demonstrated experience as an email marketing specialist, including HTML email development, personalisation, dynamic content and testing 

• 5+ years’ experience in 1:1/CRM marketing for B2C businesses with a strong emphasis on communications strategy and hands-on 1:1 marketing / journey design (ideally in a large, matrix corporate environment). 

• Tertiary qualification in Marketing, Business, or a related discipline (or equivalent industry experience). 

• Experience using design tools such as Figma, Miro (or similar). 

• Strong understanding of segmentation, data-driven personalisation and lifecycle marketing principles  

• Experience working in a test-and-learn environment, using insights to continuously optimise email performance  

• Strong project management capability, with confidence working across agile tools such as Jira and Confluence  

• Commercial acumen and the ability to identify and deliver incremental value through personalised marketing opportunities 

• Advanced PowerPoint and Excel skills and a strong working knowledge of the Microsoft Office suite. 

There’s so much on offer when you join RACV 

Benefits include: 

• Flexible and informal work environment (hybrid working) 

• Generous discounts on home and car insurance policies, plus RACV roadside care 

• Great discounts across RACV resorts 

• Discounts from corporate partners 

Our difference 

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.