Director, Social & Creator Strategy

GoTo Foods operates seven brands — Moe’s, McAlister’s, Auntie Anne’s, Cinnabon, Jamba, Schlotzsky’s, and Carvel — across approximately 6,000 franchise locations. The company is backed by Roark Capital. The Growth organization is being rebuilt around a functional Head plus brand-pod model, and this is one of the foundational hires in that new structure. The Director, Social & Creator Strategy owns the organic social and creator economy playbook across all seven brands, manages the pod-seated Social Managers, and stands up GoTo Foods’ first affiliate marketing program. This role partners closely with Creative Enablement, Marketing Science & VOC, and each brand pod. You set the strategy, the standards, and the talent bar; the pod Social Managers execute inside their brands.