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Product Marketing Manager, Publisher Ads Marketing, Buying Solutions
Posted 2 weeks ago
Job Description
- Be responsible for marketing Google Ad Manager's buying solutions and its value-proposition to our key buyer and bidder customers, a crucial segment for the growth and success of our publisher-business.
- Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies, DSPs, and exchanges, working closely with product and partner-management teams to develop product strategy, positioning, and messaging that resonates with these partners.
- Develop aimed messaging and marketing programs, including content like blog-posts, case-studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies, DSPs, and exchanges and their business-models.
- Help inform the development of new product features based on partner feedback and market insights.
- Develop industry-leading narratives and thought-leadership content-focused on programmatic advertising and the evolving exchange-landscape.