Day-to-day marketing – Manage and execute the marketing activities ACS European offices
Regional Strategy – Develop and tailor marketing strategies specific to local markets in Europe, ensuring the creation, localisation and translation of campaigns, content, and channels for optimal engagement
Email marketing – Manage and deliver mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, schedule campaigns and analysis of performance
Print & Promotional marketing – Coordinate the production and stock of local prints, promotional items and clients' gifts, ensuring that the local sales teams have adequate volumes of stock.
Exhibitions and events – Research relevant events in local markets and work with the Head of Events to organise
Digital marketing – Assist the Performance team with web advertising, including Google, display ads, re-marketing, and analytics
Report local marketing activity to Head of International Marketing
Budget and manage the local marketing spend
Research and source local suppliers when necessary.

Job Overview

You will be responsible for the development and execution of the marketing strategy on the European market. This includes creating region-specific campaigns as well as adapting global marketing initiatives from our central marketing team in London to align with local market specificities and preferences
You will be working with the local sales teams to identify target audiences and objectives that could be supported with local marketing
You will be part of the international marketing team and will work closely with the Head of International Marketing, and the marketing channel specialists based in London.

Must haves Experience

Marketing Degree or professional diploma
Minimum of 5 years’ experience in a Marketing role, with a broad set of marketing channel experiences
Understanding and experience in managing marketing campaigns
Experience and understanding of the Europe market
High proficiency in both written and spoken English and German
Marketing content localisation, including the management of translation
Planning, writing and executing email campaigns, using an Email Service Provider
Segmentation of customer data lists
Strong planning and organisational skills with the ability to prioritise and manage multiple tasks
Proactive and able to work autonomously as well as collaboratively within a team
High attention to detail
Excellent communication, analytical and problem-solving skills
Valid passport with the ability to travel within Europe and United Kingdom

Preferable Experience

Working within international B2B organisation preferable, demonstrating cross-cultural understanding and knowledge
Previous experience working in the travel/aviation/luxury industry
Management of marketing collateral, including promotional items – production, stock management, distribution
Experience in Salesforce – email marketing platform
Experience working alongside sales teams

Regional Marketing Manager

Job Description