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Job Description
- Define and execute the local marketing strategy for Google’s new AI products, translating global capabilities into specific user benefits and narratives that land with the Turkish audience.
- Act as the primary link between Google and the external ecosystem. Cultivate deep relationships with top AI influencers, YouTubers, and cultural trendsetters to drive product adoption through the voices that shape public opinion.
- Lead the full marketing mix from high-impact brand and social campaigns to grassroots creator initiatives. Manage projects from initial strategy through to final execution and impact measurement.
- Identify, build, and manage collaborations with key local brands and creators, leveraging these connections to create high-impact advocacy for Google’s technology.
- Navigate and lead complex workstreams with local and global stakeholders, including Product, Brand, Communications, Partnerships, and Legal, to ensure our country plans are executed.