Job Description
The history of the North Market reflects the story of America itself, one of purpose, resilience, community, and preservation. The Merchant Building draws inspiration from this legacy and is unified by the spirit of the merchants who believed that dedication and hard work deserve reward.
Here, design and service come together to create a carefully curated environment, one that offers a refined and private lifestyle experience. A vertical neighborhood where living, hospitality, wellness, work, and community are thoughtfully integrated, all guided by a single ethos: make life better through care, craft, and service. Life at The Merchant Building will be defined by hospitality-centered living, seamless luxury delivered with quiet ease. It is a place where every day will feel more special than anywhere else.
We are looking for a creative and results-driven Director of Marketing to lead marketing, programming, partnerships, and communications for The Merchant Building. Skilled at implementing creative marketing practices with an eye on guest satisfaction, profitability, branding, and trends, this individual serves as a key connector between property leadership, agency partners, and internal marketing teams.
Key Responsibilities
- Sales & Business Development
- Develop and execute comprehensive sales strategies to achieve revenue goals across rooms, food & beverage, events, and memberships.
- Identify, prospect, and convert new business opportunities across corporate, group, and leisure segments.
- Build and maintain strong relationships with key accounts, travel partners, local businesses, and community organizations.
- Leadership & Collaboration
- Lead, mentor, and inspire the sales, marketing, and membership teams to achieve individual and collective goals.
- Foster a culture of collaboration, accountability, and creativity across all disciplines.
- Partner with food & beverage, operations, and guest experience teams to ensure seamless execution of promotions, events, and brand activations.
- Represent the property at industry events, trade shows, and networking functions to promote visibility and partnerships.
Marketing & Brand Strategy
- Lead all property marketing initiatives, including digital, print, social media, and public relations campaigns.
- Partner with the Makeready home office marketing team to ensure brand alignment, visual consistency, and storytelling that reflects the property’s unique character.
- Develop annual marketing plans and budgets in coordination with the Managing
- Director, Director of Finance, and Revenue Management.
- Oversee the creation of marketing collateral, email campaigns, photography, and content for digital and print channels.
- Monitor campaign effectiveness and ROI, using data to inform strategy and drive continuous improvement.
Membership & Community Engagement
- Oversee all aspects of the property’s membership program — including acquisition,
- engagement, programming, and retention.
- Develop strategies to grow the membership base through targeted outreach,
- events, partnerships, and digital marketing.
- Cultivate a vibrant member community through curated experiences, communications, and personalized service.
- Act as the liaison between members and property operations to ensure an exceptional and consistent member experience.
- Leverage membership insights to inform marketing, programming, and guest engagement strategies
Requirements
- Minimum of 5+ years of progressive experience in hospitality sales and marketing leadership roles.
- Prior experience managing a membership program, private club, or loyalty-based business is highly preferred.
- Proven track record of revenue generation, market share growth, and brand-building success.
- Strong leadership, communication, and interpersonal skills with the ability to inspire and motivate teams.
- Proficiency in CRM systems, digital marketing platforms, and Microsoft Office Suite.
- An analytical mindset with the ability to translate data into actionable insights.
- Ability to thrive in a fast-paced environment, balancing strategic thinking with hands-on execution.
As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness, and well-being of our team are our top priority.
We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.
Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities, and job performance.