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CooperVision

O2O Key Account Manager

CooperVision
Shanghai, ChinaPosted 2 months ago
hybrid
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Job Description

This role is responsible for O2O Channel management and long-term planning, building strategic partnership with key O2O platforms and key accounts for CooperVision products. By driving deep collaboration with O2O platforms, nationwide store execution, and data-driven optimization, the role is expected to accelerate GMV growth, market share, and overall omnichannel performance through smart investment efficiency.

  • National KA & Platform Strategy Ownership

    • Change management and long-term planning.

    • Act as the national KA owner for core O2O platforms and national key accounts

    • Lead annual JBP negotiations with strategic O2O partners

    • Define mid- to long-term O2O channel strategies and annual/quarterly targets with strong execution

    • Build standardized national O2O KA and platform cooperation frameworks to strengthen strategic positioning

 

  • National O2O Growth Model & Retail Execution

    • Lead national O2O growth models covering traffic, conversion, fulfillment, and repeat purchase

    • Define unified assortment, pricing, and promotion strategies with regional flexibility

    • Enable strong coordination between online platforms and offline stores to maximize productivity

 

  • Strategic Partnership & National Commercial Negotiation

    • Lead national-level commercial negotiations with core O2O platforms and partners

    • Drive nationwide joint marketing and brand-led initiatives

    • Balance growth acceleration with profitability and long-term sustainability

 

  • Data-driven Management & Business Review

    • Track and analyze national O2O KPIs including GMV, conversion, AOV, fulfillment efficiency, and repeat rate

    • Conduct regular national, regional, and KA-level business reviews

    • Continuously optimize strategies and build scalable best practices through insights

 

  • Cross-functional Leadership & Nationwide Enablement

    • Collaborate closely with teams of marketing, offline retail and supply chain

    • Enable offline retail sales team and O2O store leadership to elevate O2O execution excellence

    • Act as a key contributor to omnichannel strategy decisions 

 

Knowledge, Skills and Abilities:

  • Deep understanding of O2O retail business and platform mechanics

  • Strong strategic mindset, negotiation, and resource integration skills

  • Excellent capability to manage complexity across regions

  • Strong ownership and results-driven mindset

  •  

Work Environment:

  • 50% office based and 50% domestic travels

  • Independent from supervisor 

Experience:

  • Experience managing O2O for large-scale national retail chains

  • 6–10 years of experience in sales, channel or new retail, including 4+ years in O2O or omnichannel

  • Exposure to private traffic, membership, e-commerce, or DTC collaboration is a plus

  • Healthcare, contact lens and eyewear industry is preferred 

  • Strong understanding of O2O platforms and account management best practices.

  • Proven track record of driving GMV growth, achieving revenue targets and managing key accounts.

  • Strong understanding of O2O platforms (e.g., Mei Tuan, Shan Gou) 

  •  

Education:

  • Bachelor’s degree or above in Business, Marketing or related fields

 

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O2O Key Account Manager at CooperVision | Renata