Regional Agency Director, SEA

About the team The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

Responsibilities

• Lead strategic partnerships and revenue growth with Big6 agency groups, driving long-term trading agreements, investment commitments, and joint business planning.
• Own end-to-end commercial strategy with key agency holding groups, including deal negotiations, incentive structures, and product adoption acceleration across priority verticals.
• Develop and execute agency growth frameworks to increase TikTok’s share of wallet through demand generation, performance scaling, and integrated marketing solutions.
• Position TikTok as a must-buy platform for both brand and performance objectives, shaping agency planning narratives and influencing media investment decisions at senior leadership levels.
• Build and expand executive-level relationships with agency investment, strategy, and trading leaders to unlock new business opportunities and drive sustainable revenue pipelines.
• Partner with global cross-functional teams including Product, Marketing Science, Sales Operations, Legal, and Engineering to deliver best-in-class solutions, scalable programs, and operational excellence for agency partners.
• Develop high-impact, data-driven storytelling and market insights tailored to agency business priorities, competitive positioning, and evolving industry trends.

Minimum Qualifications

• 5+ years of experience managing strategic agency groups, trading partnerships, or large-scale advertising accounts within media agencies, digital platforms, or major advertisers.
• Demonstrated success in driving revenue growth through complex deal structures, stakeholder influence, and market expansion strategies.
• Strong commercial and analytical capabilities with the ability to translate market data, performance insights, and competitive intelligence into actionable sales strategies.
• Proven ability to operate effectively in matrix organizations, influencing cross-functional stakeholders and aligning global and local priorities.
• Professional proficiency in English is required.
• Deep understanding of digital media planning, performance marketing, brand solutions, and evolving advertising ecosystem dynamics.

Preferred Qualifications

• Strong project leadership and program management experience in managing multi-market agency initiatives or large-scale commercial programs.
• Established senior-level relationships within Big agency networks, including investment, trading, and strategy functions.