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Job Description
- Define and execute the go-to-market strategies and campaigns for key ads moments throughout the year, to drive various Objectives and Key Results including business growth pipeline, and Product Adoption.
- Collaborate with cross-functional leadership both internally and externally to influence the strategy locally, regionally and globally and align ads marketing initiatives with overall business objectives.
- Understand product features and user value. Identify value propositions and differentiation strategies to create engaging narratives, and advocate strategies tailored to different audiences, countries, and verticals.
- Lead events, campaigns, and executive initiatives while owning creative and media strategies. Recommend when to adapt global work versus invent locally, balancing audience insights with efficiency goals.
- Lead the analysis of program performance and make recommendations, apply problem-solving and critical thinking skills.