Channel Marketing Manager

Location: Barneveld, Netherlands Role Purpose Rada Sanitairtechniek is part of Kohler Co. , a global leader in kitchen and bathroom products, energy systems, and premium interior design brands. With more than 40,000 associates worldwide, Kohler is known for its commitment to design excellence, engineering innovation, sustainability, and improving the level of gracious living for all who experience its products and services. Within the Kohler Mira family, Rada specialises in advanced washroom and water control technologies, with a strong reputation in healthcare, education, hospitality, and commercial installation environments. This is a new role that will cover brand, product, digital and channel marketing. The successful candidate will play a crucial role in continuing to shape Rada’s future in the sanitary, installation, and commercial-specification markets, supporting the sales and product teams with high‑quality marketing tools, campaigns and insights. Key Responsibilities Brand Product Marketing Develop and execute brand and marketing plans for Benelux in line with Rada’s brand framework. Create marketing collateral including brochures, catalogues, datasheets, installation schemes and internal product memos (InDesign, Illustrator, Photoshop). Manage multimedia promotions across LinkedIn, Instagram, X (Twitter), Facebook and other relevant channels. Create product presentations and support the Sales team with marketing materials tailored to customer needs. Translate Rada and third‑party manuals into Dutch (and occasionally from Dutch to English). Coordinate BIM file updates with Rada UK and product suppliers. Digital Content Management Maintain and update content of Rada’s Dutch and Belgian Dutch websites. Ensure product data accuracy by managing the PIM/2BA system and maintaining EDPs in collaboration with UK and supplier contacts. Collaborate with Masterdata teams to ensure complete and accurate product specifications. Campaigns, Events Exhibitions Plan, design and manage exhibition booths, including layout, visual design, product selection, build coordination and on‑site support. Develop advertising materials and write editorial content for industry publications targeting installers, wholesalers and sanitary sector audiences. Data, Insights Commercial Support Conduct marketing research, collect market data and analyse customer needs to support business decisions. Manage A P budgets, ensuring accurate planning, spending and reporting. Provide internal and external customer support using appropriate CRM or sales‑support tools. Internal Collaboration Work closely with the Rada Europe Sales Team, Product Manager, Office Manager and UK colleagues. Prepare and deliver marketing inputs for internal projects and cross‑functional initiatives. Required Competencies Aligned with the Channel Marketing Manager Success Profile, the ideal candidate excels in: Manages Complexity – Able to interpret multiple inputs and simplify decisions. Plans Aligns – Creates structured plans that meet organisational goals. Collaborates – Works effectively across teams and geographies. Drives Results – Maintains high performance and meets deadlines. Business Insight Tech Savvy – Understands market dynamics and leverages technology effectively.