TikTok Shop - Merchant Acquisition & Strategy Manager

About the team The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU. As an integral part of the team you'll take ownership of designing effective outreach programs, growth work-streams, thus empowering our merchants to grow and scale their business.

Responsibilities:

• Own merchant acquisition, responsible for new registered and sellable merchant growth
• Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency
• Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.)
• Optimize funnel conversion (registration → onboarding → activation) to drive early-stage GMV
• Develop localised strategies across EU markets, balancing scale and ROI

Minimum Qualifications

• 5+ years experience in e-commerce / marketplace platforms
• Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD
• Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers
• Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion)

Preferred Qualifications

• Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
• Quick learner, proactive and resilient.
• Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.