Job Description
We’re looking for a CBeebies Parenting Project Manager to join the Content Impact and Digital Planning team, which sits within the wider Digital Media, Platforms and Planning (DMPP) team in BBC Children’s and Education. They are responsible for commissioning digital content to support our programmes and campaigns, working closely with our integrated Digital Production Unit (DPU) and for planning digital activity across all our owned and operated platforms. The team support the launch, build and sustain of our Children’s brands and franchises across the BBC digital portfolio; which includes iPlayer, games, apps, websites, social, YouTube, and BBC Sounds. The team goal is to sustain and grow the awareness and reach of our BBC Children’s and Education brands and franchises with kids aged 0-12 across the UK.
WHY JOIN THE TEAM
The BBC is the leading Children's broadcaster in the UK, reaching millions of kids aged 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and Bluey, to stand-out dramas The Next Step and Jamie Johnson FC and award-winning Factual Entertainment like Operation Ouch! and Horrible Histories. This is a rare and exciting opportunity to help drive the future success of BBC Children’s and Education.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- You’ll be the key link between Marketing, Press and Communications, Commissioning Executives as well as with the wider digital team. This role will need to bring together teams to co-ordinate large scale moments across the year designed to drive earned reach amongst parents
- You understand the importance data and insight play in informing decision-making. This role will constantly monitor performance of activity and feedback to stakeholders to drive development of future promotional activity in line with objectives.
- Drive the development and delivery of the promotional plan for CBeebies Parenting across all audience touchpoints in line with objectives guided by audience insight.
- Manage resource planning for CBeebies Parenting promotional activity. To include highlighting skills/experience/budgets required to deliver long term plans.
- Work with the BBC partnerships team to identify external organisations and brands that have the potential to drive reach with key audiences.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Experience of managing high-profile 360’ campaigns, working with defined budgets and managing delivery to ensure the efficient use of resources.
- Excellent organisation, planning and presentation skills, and ensuring these are clearly communicated to stakeholders
- Detailed understanding of the content requirements for different digital platforms and social media, and an awareness of the latest digital trends.
- Excellent interpersonal skills and good at negotiation and influencing are a must we require someone experienced in multi-stakeholder management in a brand management context/environment.
- Good problem-solving skills and able to manage conflicting priorities.
DESIRABLE
- Strong editorial decision making and knowledge of compliance policies.
- Working with audience data and ability to analyse, interpret and apply media research.
- Managing and working in partnership with in-house creative resources, suppliers, external agencies and third parties.
- Experience of Event management
- Understanding of children’s or youth audiences.
- Demonstrable knowledge of children’s content and product and/or the children’s media landscape.
- Some experience of digital commissioning (including video and interactive) across multiple platforms (YouTube, native and social) ideally gained within marketing, advertising or a broadcast environment.