Job Description
Anderson-Negele is seeking a Global Marketing Manager to lead the company’s marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions.
This role translates customer insights, product priorities, and market opportunities into clear, high-impact marketing programs that deliver measurable business results. The position partners closely with Product Management, Sales, and Digital teams to ensure alignment with company strategy and customer needs.
The Global Marketing Manager will serve as a player/coach, directly contributing to strategic marketing initiatives while leading a small marketing team. This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way.
Key Responsibilities
Lead and Develop a Global Team
Manage and develop a team of 3 global marketing professionals
Set clear priorities aligned to commercial goals and growth initiatives
Coach the team on digital execution, ownership mindset, and accountability
Marketing Strategy & Commercial Alignment
Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
Campaigns, Content & Brand Execution
Lead campaigns, content, and communications across web, email, collateral, and events
Manage trade shows, ABM programs, and sales enablement
Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
Marketing Operations & Performance
Own marketing systems and reporting (HubSpot, Salesforce, analytics)