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Job Description
The Opportunity
Wyze is already one of the top electronics sellers on TikTok Shop, generating millions in revenue and multiple viral products. We’re looking for a Social Commerce Manager to be the end-to-end owner Wyze's Tik Tok Shop and broader social commerce business. You’ll lead a strategic reset of the channel, building a sustainable operating model that’s tightly aligned with company goals and financial targets. This is a highly visible role for a builder who wants to own the P&L, shape our creator and affiliate strategy, and stand up a team and playbook in one of the fastest-growing commerce channels.
This is a highly cross-functional role for someone who combines strong e-commerce instincts with a scrappy, entrepreneurial mindset. You don’t need to be a content creator, but you should understand what drives conversion and how to translate social content into sales.
What You’ll Do
- Own the end-to-end performance of Wyze’s TikTok Shop / social commerce business – strategy, roadmap, execution, and results.
- Define the strategic role of TikTok Shop within Wyze’s overall channel mix and align it to company-level goals and financial targets.
- Translate strategy into clear priorities, operating plans, and KPIs; decide where to invest people, budget, and partner resources.
- Lead day-to-day operations to hit GMV, contribution margin, ROI, and cross-channel impact goals.
- Build and refine a stable operating model for social commerce, including processes, workflows, and vendor/partner structure.
- Lead cross-functional collaboration with Product, Marketing, Creative, Logistics, Finance, BI, and Customer Support to deliver campaigns and launches.
- Build and deepen partnerships with TikTok and other social commerce platforms to unlock growth programs, incentives, and new features.
- Own planning and execution for key moments (e.g. Wyze Day, Black Friday/Cyber Monday, major launches) across TikTok Shop / social commerce.
- Monitor business performance and creator/affiliate programs, identify risks and opportunities, and quickly adjust strategy and tactics.
- Use data to inform assortment, pricing, promotional levers, and creator/influencer strategy; establish simple reporting and feedback loops.
- Proactively explore and test new growth levers (creators, affiliates, live shopping formats, new markets) and scale what works.
What You Bring
- 5+ years in e-commerce, social commerce, or marketplace roles with meaningful channel or business ownership
- 2-3 years of mentoring and leading high performance teams
- Strong merchandising and commercial instincts (pricing, promotions, bundles, conversion optimization)
- Analytical mindset; comfortable using data to evaluate performance and manage to financial targets (GMV, contribution margin, investment ROI, cross-channel sales impact).
- Excellent collaboration and communication skills; able to lead through influence with cross-functional partners and external platforms.
- Comfort building structure where it doesn’t exist yet – from team design to processes, tools, and vendor structure.
- Entrepreneurial mindset — you enjoy building and improving systems in fast-moving environments
Nice-to-Haves
- Experience operating or supporting TikTok Shop
- Experience with creator or affiliate marketing programs
- Experience with Shopify or other e-commerce platforms
- Background managing marketplace channels such as Amazon, Instagram Shop, or other social commerce platform