Founding GTM & B2B Sales Lead
Job Description
About the Role
This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup based in Berlin. There is no playbook yet — you will write it. If you thrive in ambiguity, love building from zero, and want direct ownership over commercial outcomes, this role is for you.
What You'll Do
Own the full commercial loop end-to-end: outbound, inbound, and partnerships
Identify and close deals with employers, insurers, clinics, and corporate wellness buyers
Structure and execute the go-to-market strategy for B2B channels
Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders
Build and manage the B2B pipeline autonomously using modern sales tooling
Feed real market signal back into product and pricing decisions
Act as the voice of the customer internally to inform product and operations
What We're Looking For
Must-haves:
2+ years closing complex B2B deals in the €10k–€500k+ range with a proven track record
Experience in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred
Native German and fluent English — German proficiency is mandatory, as most prospects are German-speaking
Eligible to work in Germany without visa sponsorship (no sponsorship available)
Comfort operating as a founding seller or first AE in a lean, founder-led environment
Proficiency with modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear
Experience building AI-first sales workflows and data-driven selling approaches
Ability to source and manage pipeline autonomously — no SDR support to rely on
Nice-to-haves:
Background in health-tech, corporate wellness, or insurance sales
Experience leveraging customer feedback to shape product direction
Familiarity with AI-driven outbound and automation tools
Compensation & Benefits
Salary range: €50,000–€60,000 all-in OTE annually
Full-time employment
Early-stage equity opportunity (founding team hire)
Location
Berlin, Germany — fully on-site, Monday to Friday
In-person presence is non-negotiable
No visa sponsorship available