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Job Description
- Serve as the partner growth Subject Matter Expert (SME) to identify, analyze, and establish growth-hacking frameworks across partner marketing channels (e.g., CRM, digital retail, social, in-store).
- Define the goal for AI co-marketing tools (automated compliance, GenAI asset creation), translating partner needs into visionary and operational product road maps.
- Partner with Marketing Ops and development agencies to build and pilot AI-powered tools that dramatically compress partner brand approval and Go-to-Market (GTM) cycles.
- Advise and enable partner marketing managers, Business Development (BD), GTM, and external partners globally on growth strategies that accelerate upgrades, and switching.
- Design data-driven business cases and performance tracking metrics to measure the effectiveness of co-marketing growth plays and scale best practices.