Head of Demand Generation, Nordics
Job Description
Who are Benifex? 💚💜
We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in. 🚀
Why should you apply? 🌟
This is a high-impact leadership role where you’ll own demand generation across the Nordics, directly influencing pipeline, revenue and market growth.
Ownership: Lead strategy, execution and budget across multiple high-growth markets
Impact: Drive both new business and upsell pipeline through innovative campaigns
Leadership: Build, coach and lead a high-performing regional marketing team
Collaboration: Partner closely with Sales and global marketing leaders to shape go-to-market strategy
Innovation: Test, learn and scale new tactics using data and modern marketing tools
Sunday Times Best Place to Work 2025 and Best Large Tech Company to Work for 2025
Work for a profitable, fast-growing market leader in the online reward and benefits space
**Please note we are unable to offer visa sponsorship and require to people to be based in Sweden for this position**
Great benefits:
💰 Competitive salary
⚖️ Guaranteed work-life balance with a hybrid working model
🧠 ITP1 pension
❤️ Lifeplan - a leading financial advisory service that offers personalized advice for maximizing your pension savings
📝 Collective agreement
💸 Access to our comprehensive benefits portal.
🤸 Generous wellness allowance
✈️ vacation days
💰 Referral bonuses
🌟 Enhanced parental pay
🙂 Volunteer Days – two paid days annually to give back to the community.
Role Overview 🚀
We’re looking for a Head of Demand Generation, Nordics to own the regional demand generation strategy across Sweden, Norway, Denmark and Finland.
Reporting to the Director of Demand Generation, you’ll lead a team spanning demand generation, field marketing and events, delivering creative, data-driven campaigns that generate awareness, pipeline and revenue.
You’ll work closely with global peers, ABM leadership and regional Sales teams to ensure campaigns are aligned to market needs, driving strong commercial outcomes.
Responsibilities 🤘
Defining and executing demand generation strategy for the Nordics
Delivering pipeline targets in partnership with regional Sales leadership
Leading and optimising multi-channel campaigns (digital, events, field marketing, nurture)
Driving alignment between Marketing and Sales on goals, pipeline and performance
Using data and insights to continuously optimise campaigns and ROI
Partnering with Marketing Operations to analyse performance and improve outcomes
Owning and delivering regional events, webinars and campaign activations
Building deep market and audience insight to inform campaign strategy
Ensuring alignment to global marketing plans while tailoring for local markets
Owning the regional budget and ensuring efficient, high-impact spend
Collaborating with global demand gen and ABM leaders to share best practice and scale success
Working with internal subject-matter experts to create compelling, high-converting content
Staying ahead of market trends, tools and best practices
What are we looking for? 🔎
Proven experience leading demand generation or regional marketing in a B2B environment
Strong track record of delivering pipeline and revenue through marketing
Experience managing multi-channel campaigns across different markets
Excellent stakeholder management, particularly with Sales leadership
Strong analytical mindset, using data to optimise performance
Experience managing budgets and driving ROI
Ability to balance global strategy with local market execution
Hands-on approach, comfortable switching between strategy and delivery
Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.
Our interview process
✌ Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.
📞 Initial informal call with the Talent team
⏳ Interviews with the hiring manager and members of the team
🤩 Final interview with the C-Suite
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.
We are a proud member of the Disability Confident employer scheme.
If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.