Job Description
Why you should join us
Forus is a generational opportunity to rethink how we bring new therapies to market, and our path to doing so is significantly de-risked – we have:
Exponential organic growth: We have product-market fit and are growing rapidly. Forus supports thousands of new patients every day, is spreading with doctors through word-of-mouth, and works with the largest biopharma companies in the world.
An AI-first business model: Our approach is distinctly enabled by AI, but our business gets stronger (not commoditized) as foundation models improve. We are building durability through two-sided network effects that compound over time.
Top tier investors: With the traction to support conviction in our model, we raised significant funding from top investors (Thrive Capital, General Catalyst, and Accel) to build an exceptional team of engineers and operators.
Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.
All full-time roles are in person in New York. You can learn more about working with us in the last section of this page.
About the Role
We're looking for a Growth Marketer to own and scale Forus's paid acquisition engine. You'll have full ownership over strategy, execution, and optimization across paid search, paid social, and emerging channels with a mandate to drive efficient provider growth and build a high-velocity experimentation culture.
This is a high-ownership role; you'll move fast, operate lean, and make decisions that directly impact top-of-funnel growth.
What You'll Own
Paid search: Own full search strategy, campaign management, and funnel optimization across all search platforms
Paid social: Own all paid social campaigns across Meta, YouTube, LinkedIn, and other relevant channels including audience targeting, creative briefing, and CAC optimization
Creative direction: Brief and review ad creative across channels; maintain a continuous refresh cadence tied to channel performance
Experimentation and reporting: Build and own attribution infrastructure, reporting dashboards, and a structured A/B testing program across copy, creative, audiences, and landing pages
Cross-functional collaboration: Work closely with GTM, Design, and Product to optimize the full conversion funnel
Cross-functional contribution: flex beyond core scope to support broader team initiatives as needed
What We're Looking For
Must-Haves
3–5+ years of growth marketing or digital marketing experience, with hands-on ownership of paid search and paid social
Proven track record driving SMB or professional-audience acquisition through digital channels
Proficiency across some or all of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Strong analytical skills
Excellent written communication
Startup orientation and comfortable operating without a large support team, building processes from scratch, and context-switching across priorities
Nice-to-Haves
Experience marketing to physicians, clinical staff, or healthcare providers
Familiarity with healthcare compliance constraints in digital advertising
Experience with SEO strategy and content-driven acquisition
Background in B2B SaaS or health tech with a professional-audience ICP
Experience running video ad campaigns (YouTube, Meta video, OTT)
Compensation and Details
Location: NYC
Compensation: $150k-$200k
Reports to: Justice Tention, Head of Top-of-Funnel
Hours: Full-time
This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.
Working with us
Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.
We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.
Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing.
Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.
Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team.
We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins early will be a major contributor to our success, and we reflect this through ownership and pay.
We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):
Fully covered medical, vision, and dental insurance.
Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
Unlimited paid time off (PTO) and 16 weeks of parental leave.
401K plan setup, FSA option, commuter benefits, and DashPass.
Lunch at the office every day and Dinner at the office after 7 pm.
Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.
Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
