Digital Marketing Specialist

Purpose Reporting to the Manager, Digital Marketing and Media, the Digital Marketing Specialist is responsible for the day-to-day execution, optimization, and performance of Armstrong Collective’s paid media, organic search (SEO), and generative search optimization (GEO).This role plays a critical part in delivering strong business results by taking ownership of campaigns, building trusted partnerships with agencies and cross functional teams, and continuously developing expertise in an evolving digital landscape.  The Digital Marketing Specialist demonstrates curiosity, accountability, and resilience, and understands how their work contributes to Armstrong Collective’s broader strategy, values, and guest experience.