CRM Coordinator - Omni Channel

What are we building? 

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

As a CRM Coordinator – Omni Channel you’ll be an integral part of our Omni Channel Team, reporting to the Senior CRM Manager – Omni Channel. You will be responsible for:

• Plan, coordinate, and execute omni-channel CRM campaigns across email, push, SMS, and in-app—driving customer conversion, retention, and reactivation

• Manage complex, multi-step campaign workflows end-to-end—from briefing and build through QA, scheduling, and post-send analysis

• Use SQL and data tools to pull audience segments, validate campaign targeting, and surface performance insights that inform ongoing optimization

• Review and validate all copy, creative assets, terms and conditions, bonus amounts, and targeting criteria to ensure accuracy and compliance prior to launch

• Manage direct mail campaigns from concept through delivery—coordinating print production schedules, vendor timelines, and postal deadlines to ensure on-time, accurate execution

• Act as a key liaison between CRM, creative, product, and commercial teams—keeping stakeholders aligned, projects on track, and communication clear

• Utilize CRM platforms (e.g., Braze, Optimove) to configure, test, and troubleshoot campaigns and bonus promotions, including end-to-end A/B testing setups

• Ensure all activity complies with relevant legal regulations, company guidelines, and CRM best practices across every channel and jurisdiction

Through your previous and gained experience you will actively contribute to the continuous improvement of Omni Channel Team processes, procedures and systems.