Job Description
This position requires someone who thrives in a fast-paced, high-energy environment, has a keen eye for aesthetics and luxury branding, and understands quiet luxury, chic minimalism,
and storytelling. The ideal candidate is detail-oriented, hyper organized, strategic, and able to create content, inspiring followers through lifestyle, business, and family storytelling, and must have proven experience developing and executing content strategies for Founder/ C-level executive personal social media accounts.
Role Focus & Scope:
Key Responsibilities will include:
- Develop and execute a strategic social media content plan (30–60 days in advance) that aligns with the entrepreneur’s brand identity and message.
- Oversee content production from concept through execution, ensuring a polished, high-end editorial aesthetic.
- Coordinate and direct content shoots, including locations, angles, and storytelling elements.
- Maintain a visually cohesive presence across Instagram, TikTok, and LinkedIn, with flexibility to expand to additional platforms (including podcasting).
- Stay ahead of trends in fashion, wellness, lifestyle, parenting, and quiet luxury to keep content fresh and engaging.
- Engage with followers, respond to comments and DMs, and cultivate a strong, engaged community (with guidance).
- Collaborate with cross-functional teams across affiliated businesses to ensure alignment while maintaining a primary focus on the entrepreneur’s personal brand.
- Independently create content while leveraging opportunities with photographers, videographers, stylists, speaking engagements, and on-location shoots.
- Track analytics and optimize content strategy based on performance insights.
- Act as a right-hand partner, supporting day-to-day execution related to social media strategy.
- Run errands related to content creation and assist with ad hoc projects (e.g., wardrobe pickup, prop sourcing, location scouting).
- Organize and maintain digital assets to ensure a seamless content workflow.
- Provide additional support while the entrepreneur is traveling for meetings, events, speaking engagements, or brand activations.
- Handle scheduling and liaise with internal teams across the various brands.
We are seeking someone who is:
- Highly creative and visually driven, with an innate sense of style, aesthetics, and luxury branding.
- An organized executor capable of managing both big-picture strategy and granular details with ease.
- Social media-savvy, staying current on trends, analytics, and best practices across platforms.
- Comfortable behind the camera capturing high-quality photo and video content, and appearing on camera as needed.
- A proactive self-starter who thrives in fast-paced environments and stays several steps ahead.
- Resourceful and highly skilled at problem-solving, with a natural ability to make things happen.
- Confident and comfortable engaging with high-level executives.
- Flexible and adaptable, willing to go the extra mile—from real-time posting to coordinating impromptu shoots.
Qualifications:
- Must have direct, hands-on experience managing and growing personal social media channels for C-suite executives (e.g., CEO, President, Founder, etc.)
- 3+ years of experience in social media management, content creation, or branding (luxury, fashion, lifestyle, or wellness preferred).
- Proficiency in Instagram, TikTok, LinkedIn, CapCut, podcast platforms, and YouTube Shorts, with strong platform-specific knowledge.
- Experience using Canva, Adobe Creative Suite, or other creative editing tools.
- Strong photography and videography skills required.
- Previous experience in social media management and content creation is required.
- Experience in a personal assistant or right-hand role is a strong advantage.
Travel and flexibility may be required based on content and business needs.
If you’re elevated, aesthetic-driven, and thrive in a fast-paced, high-style environment, we’d love to hear from you.
Benefits + Compensation:
- Comprehensive benefits package including medical, dental, vision, Life/AD&D, and 401(k).
- Paid time off and holidays.
- Base salary range: $80,000–$100,000 with opportunity for discretionary bonus.
