Director of Communication Strategies

Position Summary The Director of Communication Strategies plays a pivotal role in articulating the vision and accomplishments of the College of Business. This position is focused on elevating college visibility and fostering connections with business professionals, corporate leaders, alumni, and other essential stakeholders to fortify these relationships. Leading promotional strategies, the director drives forward the mission and influence of the College of Business through impactful communication to internal and external stakeholders. Duties Responsibilities Lead promotional strategies to boost the organization’s standing with internal and external stakeholders and enhance its visibility. Lead a team of Graphic Design staff to develop cutting-edge, college collateral delivering effectively through marketing channels. Work collaboratively with Strategic Marketing and Communications (SMC) on brand alignment and serve as a liaison to UIC Business faculty, building awareness of college and external communication strategies. Develop presentation materials and talking points for college leadership for use with corporate, alumni and community audiences. Manage marketing channels such as the college website, newsletters, social media, video platforms, podcasts, and business or higher education publications. Use data and analytics to assess creative innovation, efficiency, distribution, and cost-effectiveness decisions and adjust strategies accordingly. Perform other duties as assigned and participate in special projects as assigned.