Sales Sr. Manager, Department, Specialty & New Business

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

The Senior Manager, Specialty Retail Channels is responsible for driving profitable growth, market share expansion, and strategic customer development across assigned channels, including Department Stores, Price Clubs, Superstores, Outdoor & Recreation Specialty Distributors, and Emerging Business Accounts.

This position holds commercial responsibility across all company categories, including Home Appliances, Writing, Outdoor & Recreation, Baby Gear, and Food, ensuring profitable growth, commercial execution, and strategic customer development within the assigned portfolio.

The role is responsible for developing and executing commercial strategies that deliver sales, profitability, service, and sustainable growth objectives while strengthening relationships with key customers, expanding brand presence, and identifying growth opportunities both within existing customers and through new business development.

JOB RESPONSIBILITIES

Commercial Leadership and Customer Development

• Lead the commercial strategy for assigned channels to achieve sales, margin, and market share objectives.
• Build and maintain strong relationships with strategic customers and key decision-makers.
• Lead commercial negotiations, business reviews, and joint growth planning initiatives.
• Identify, develop, and capture new business opportunities through customer acquisition, portfolio expansion, increased distribution, and closure of market white space opportunities.
• Drive vertical growth strategies within existing accounts to maximize customer potential and category penetration.

Commercial Planning and Business Management

• Lead forecasting and commercial planning processes for customers under responsibility.
• Ensure effective integration with Demand Planning, Supply Chain, Finance, and Marketing to support product availability and achievement of commercial objectives.
• Actively participate in the Sales & Operations Planning (S&OP) process, aligning commercial demand with operational capabilities.
• Monitor key performance indicators to proactively identify risks and maximize growth opportunities.
• Drive accountability and discipline around forecast accuracy, service levels, inventory management, and demand planning processes.

Financial Management and Profitability

• Lead portfolio, pricing, promotional, and profitability strategies to maximize category performance.
• Manage trade investments to ensure appropriate returns and achievement of financial objectives.
• Drive Revenue Growth Management initiatives that support sustainable and profitable business growth.
• Monitor financial and commercial performance to identify opportunities for optimization and value creation.

Commercial Execution and Perfect Store

• Lead the implementation of Perfect Store initiatives to ensure superior execution across all assigned channels.
• Ensure excellence in assortment, visibility, merchandising, product availability, and promotional execution.
• Partner with Marketing, Customer Marketing, and field execution teams to continuously elevate brand presence and in-store execution standards.

Seasonal and Event Management

• Lead planning and execution of key commercial seasons and category events, ensuring comprehensive preparation and flawless execution.
• Coordinate commercial, promotional, operational, and supply chain activities required to maximize demand opportunities during strategic selling periods.
• Own the Season by driving cross-functional alignment and execution to maximize sales, profitability, and market share results.

Leadership and Cross-Functional Influence

• Lead cross-functional teams to ensure effective execution of commercial strategies.
• Develop and strengthen the capabilities of the commercial organization under responsibility.
• Foster a culture of ownership, accountability, collaboration, agility, and results orientation.
• Influence key internal stakeholders to ensure successful execution of business priorities and commercial initiatives.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's Degree in Business Administration, Marketing, Finance, Business Management, or related field.
• Master's Degree or MBA preferred.
• 10+ years of experience in sales, customer development, or commercial management.
• 5+ years of experience leading high-performing commercial teams.
• Proven experience managing strategic customers across retail channels, specialty distributors, and high-volume business accounts.
• Strong background in commercial negotiations, new business development, and strategic planning.
• Solid expertise in Forecasting, Sales & Operations Planning (S&OP), Revenue Growth Management, Financial Analysis, Demand Planning, and Inventory Management.
• Experience managing multiple consumer product categories and brands.
• Advanced proficiency in Microsoft Excel, PowerPoint, business analytics tools, and Artificial Intelligence applications for business productivity and decision-making.
• Advanced English proficiency.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.