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Senior Product Marketing Manager - Tech, AWS Marketing
Santa Clara, California, USAPosted Yesterday
Full-timeonsite
Job Description
The AI agent era is here, and you’ll help define how enterprises build with it.
Amazon Bedrock and AgentCore are how the world’s largest organizations are building AI-native applications and autonomous agents. This is one of the fastest-growing product areas in AWS history, and we need a Senior Product Marketing Manager - Tech who can own the narrative.
In this role, you won’t just describe products, you’ll shape them. You’ll work backwards from the needs of builders to influence roadmap priorities, craft positioning that becomes the language customers use to describe their own strategies, and launch capabilities that land on the front page of Hacker News. You’ll partner directly with GMs, principal engineers, and field leaders across a portfolio that includes Amazon Bedrock, Amazon Bedrock AgentCore, and Strands Agents (our open-source agent SDK).
This is a high-visibility role with direct access to AWS leadership and a front-row seat to the most consequential platform shift since cloud itself.
Why This Role
● Front-row seat to one of the fastest-moving product areas in AWS - agentic AI is redefining how software gets built
● Direct partnership with product GMs and senior engineering leaders who value marketing as a strategic function
● High-visibility stage: re:Invent keynotes, analyst briefings, executive customer meetings
● Ownership and autonomy - you’ll own an entire product narrative end-to-end, not execute someone else’s playbook
● A team culture that rewards bold thinking, intellectual curiosity, and a bias for action
Key job responsibilities
● Own product positioning and launches for one or more products in the Bedrock/AgentCore portfolio - from naming and messaging through launch day execution and post-launch iteration
● Translate complex architectures into customer value - create technical narratives, demos, and reference architectures that help builders understand when and how to use agents vs. other AI patterns
● Influence product strategy by synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data into actionable recommendations for product teams
● Be the product expert in the room - represent your products in executive briefings, re:Invent stage talks, analyst interactions, and field enablement
● Drive adoption with technical audiences - develop content strategies that reach developers, architects, and technical decision-makers through the channels they trust
● Partner cross-functionally with product management, developer relations, solutions architecture, and sales to align on ICPs, use cases, and GTM motions
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
The AI agent era is here, and you’ll help define how enterprises build with it.Amazon Bedrock and AgentCore are how the world’s largest organizations are building AI-native applications and autonomous
- Bachelor's degree in a relevant field or equivalent work experience
- 5+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
- Demonstrated ability to create compelling technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences
- Experience working cross-functionally with engineering/product teams to influence roadmap or positioning
- Experience with presentations and speaking with executives, IT, management, and developers
- Experience marketing AI/ML, developer tools, or cloud infrastructure products
- Track record of leading high-visibility product launches (named launches you can point to)
- Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
- Strong analytical skills - you use data to defend positioning choices and measure launch impact
- MBA or advanced technical degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, SANTA CLARA - 161,900.00 - 218,600.00 USD annually
USA, MA, Boston - 147,200.00 - 198,700.00 USD annually
USA, VA, Arlington - 147,200.00 - 198,700.00 USD annually
USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually
Amazon Bedrock and AgentCore are how the world’s largest organizations are building AI-native applications and autonomous agents. This is one of the fastest-growing product areas in AWS history, and we need a Senior Product Marketing Manager - Tech who can own the narrative.
In this role, you won’t just describe products, you’ll shape them. You’ll work backwards from the needs of builders to influence roadmap priorities, craft positioning that becomes the language customers use to describe their own strategies, and launch capabilities that land on the front page of Hacker News. You’ll partner directly with GMs, principal engineers, and field leaders across a portfolio that includes Amazon Bedrock, Amazon Bedrock AgentCore, and Strands Agents (our open-source agent SDK).
This is a high-visibility role with direct access to AWS leadership and a front-row seat to the most consequential platform shift since cloud itself.
Why This Role
● Front-row seat to one of the fastest-moving product areas in AWS - agentic AI is redefining how software gets built
● Direct partnership with product GMs and senior engineering leaders who value marketing as a strategic function
● High-visibility stage: re:Invent keynotes, analyst briefings, executive customer meetings
● Ownership and autonomy - you’ll own an entire product narrative end-to-end, not execute someone else’s playbook
● A team culture that rewards bold thinking, intellectual curiosity, and a bias for action
Key job responsibilities
● Own product positioning and launches for one or more products in the Bedrock/AgentCore portfolio - from naming and messaging through launch day execution and post-launch iteration
● Translate complex architectures into customer value - create technical narratives, demos, and reference architectures that help builders understand when and how to use agents vs. other AI patterns
● Influence product strategy by synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data into actionable recommendations for product teams
● Be the product expert in the room - represent your products in executive briefings, re:Invent stage talks, analyst interactions, and field enablement
● Drive adoption with technical audiences - develop content strategies that reach developers, architects, and technical decision-makers through the channels they trust
● Partner cross-functionally with product management, developer relations, solutions architecture, and sales to align on ICPs, use cases, and GTM motions
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
The AI agent era is here, and you’ll help define how enterprises build with it.Amazon Bedrock and AgentCore are how the world’s largest organizations are building AI-native applications and autonomous
- Bachelor's degree in a relevant field or equivalent work experience
- 5+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
- Demonstrated ability to create compelling technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences
- Experience working cross-functionally with engineering/product teams to influence roadmap or positioning
- Experience with presentations and speaking with executives, IT, management, and developers
- Experience marketing AI/ML, developer tools, or cloud infrastructure products
- Track record of leading high-visibility product launches (named launches you can point to)
- Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
- Strong analytical skills - you use data to defend positioning choices and measure launch impact
- MBA or advanced technical degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 161,900.00 - 218,600.00 USD annually
USA, MA, Boston - 147,200.00 - 198,700.00 USD annually
USA, VA, Arlington - 147,200.00 - 198,700.00 USD annually
USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually