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Fitch Group

Email Campaign Manager (Marketo)

New York, NY$100K - $115K / yearPosted 1 months ago
Full-timehybridmid

Job Description

  • Partner with marketing teams across Americas (NA/LATAM) to develop and implement innovative, integrated email programs that build awareness, drive demand and generate leads.
  • Lead the technical execution of email marketing programs (trigger-based automations, nurtures, ABM), including audience segmentation, robust testing, deployment and continuous optimization.
  • Take responsibility for the QA and activation stage to ensure user-built email programs meet internal standards.
  • Measure and monitor on-going email campaign performance – providing insights to internal stakeholders, marketers and direct team.
  • Act as an email campaigns subject matter expert, providing hands on support, guidance and coaching to our global Marketo user base.
  • Helping to provide strategic direction and governance to enforce company email marketing protocols and processes.
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