Marketing Coordinator — Classic LifeCare & CONNECT Communities

About the Role

Classic LifeCare (home care) and CONNECT Communities (brain injury rehab) are looking for a Marketing Coordinator to manage digital presence, content strategy, and marketing operations across both organizations.

You'll be the person who collaborates within the teams, generates and executes — pages, campaigns, systems, and assets that move the needle. You'll report to the Executive Leader and work closely with the Director of Communications and Strategy.

What You'll Be Doing

• Managing and optimizing WordPress and Squarespace websites, including CMS updates, page builds, and UX improvements
• Running SEO strategy using Ahrefs — keyword research, performance tracking, and driving measurable organic growth
• Operating HubSpot CRM for contact management, email campaigns, and reporting
• Writing and producing content across channels: newsletters, web copy, internal communications, and partner-facing materials
• Designing and coordinating marketing assets — presentations, brochures, digital ads, and campaign collateral
• Supporting accreditation, reporting, and compliance-related communications as needed
• Tracking performance across digital channels and turning data into clear recommendations
• Collaborating with branch teams across BC and Alberta to keep brand and messaging consistent
• Assisting with course creation and back-end development for our Learning Management System platform with the help of other teams.

What We're Looking For

• Hands-on experience with WordPress, HubSpot, and SEO tools (Ahrefs preferred)
• Strong writing skills
• Comfortable working independently and managing multiple projects across various teams
• Detail-oriented—knowing how to prioritize
• A background in marketing, communications, or a related field; BBA or equivalent considered an asset
• Familiarity with the healthcare or nonprofit sector is a plus, but not required

Compensation & Benefits

• Salary - $52,000
• Extended health and dental (after 3 months)
• 10 days paid vacation + 5 sick days annually