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Job Description
Main Tasks
- Developing comprehensive marketing plans and strategies to increase brand awareness, generate leads and drive customer acquisition
- Conducting market research and analysing consumer trends and competitor activities to identify opportunities for market positioning and differentiation
- Creating and executing integrated marketing campaigns across multiple channels, including digital marketing, advertising, events and public relations
- Implementing and optimizing marketing budgets to ensure effective allocation of resources and maximize return on investment
- Analysing marketing performance metrics such as website traffic, conversion rates and campaign effectiveness, to make data-driven decisions and continuously improve marketing efforts