Senior Global Marketing Manager

Job Title: Senior Manager, Global Marketing (K-Pop & U.S. Partnerships)

Location: Culver City, CA

Reports To: VP, Global Marketing / Head of International Business (SM HQ Liaison)

About the Role
We are seeking an experienced, highly motivated, and culturally fluent Senior Manager of Global Marketing to lead U.S. marketing strategy and execution for K-pop artists under SM Entertainment. This role serves as a vital bridge between SM Entertainment’s Global Center in Seoul and U.S.-based partners, including major record labels, touring agencies, media outlets, and merchandise partners.
As the U.S. marketing lead, the ideal candidate will have deep understanding of both the Korean and U.S. music ecosystems, and will be responsible for developing and executing comprehensive, cross-functional, and culturally resonant campaigns that elevate SM Entertainment’s artists while aligning with global priorities and brand identity of both the artists and the company.

Key Responsibilities
•Lead U.S. Marketing Strategy: Develop and drive end-to-end marketing campaigns for SM’s artists in the U.S., working closely with label partners and internal stakeholders across commercial, digital, press, radio, commerce, and more based on alignment with SM HQ’s creative strategies and release priorities.
•Partnership & Stakeholder Management: Collaborate with a wide range of U.S.-based partners and stakeholders to deliver integrated and impactful campaigns.
•Global Campaign Alignment: Serve as the primary liaison between SM HQ and U.S.-based teams, facilitating seamless communication, alignment on global timelines, and culturally relevant execution across all initiatives.
•Creative & Content Localization: Provide strategic input on adapting global creative and content initiatives for the U.S. audience while preserving each artist’s core identity.
•Analytics & Performance Reporting: Oversee marketing performance and reporting, including DSP and social performance tracking, fan engagement, campaign recaps, and business reviews to provide ongoing strategy.
•Fan Engagement and Market Trends: Monitor digital trends and interpret fan behavior in the U.S. market to shape effective content strategy and community growth strategy.
•Real-Time Communication: Ensure consistent and timely communication between SM HQ and U.S. teams, managing cultural nuances and time zone differences to drive smooth campaign execution.
•Business Development: Identify and pursue strategic opportunities in branding, media, digital, and commercial partnership that can enhance the visibility and commercial success of SM artists.
Qualifications
•7–10+ years of experience in music marketing, ideally at a major label, talent management firm, or agency, with a proven track record of managing global artist campaigns.
•Direct experience working with K-pop artists or Korean entertainment companies is strongly preferred.
•Deep knowledge of the U.S. music industries, including DSPs, media, touring, merchandise, and fan ecosystems.
•Passion for K-pop and strong understanding of fan-driven culture and community engagement strategies is preferred.
•Demonstrated success managing cross-border campaigns and aligning global release strategies.
•Experience with budget oversight, marketing performance analysis, and stakeholder negotiations.
•Exceptional cross-cultural communication and project management skills.
•Proven ability to manage multiple priorities in a fast-paced environment based with precision and attention to detail.
•Fluent in English; Korean language proficiency is highly preferred.