Campaign & Ads Operations Intern (TikTok Shop - FMCG) - 2026 Summer (BS/MS)

About our team: The FMCG team focuses on identifying, incubating, and scaling FMCG brands on TikTok Shop. We collaborate cross-functionally to deliver tailored solutions and hands-on support, ensuring the vitality and growth of TikTok Shop as a leading e-commerce marketplace.

We are looking for talented individuals to join us for an internship in 2026. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok. Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. It runs for 12 weeks. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible. Please state your availability clearly in your resume (Start date, End date).

Start Dates:

• June 8th, 2026
• June 22nd, 2026
• July 6th, 2026

Responsibilities:

• Campaign Execution & Support: Assist in the delivery of key platform campaigns (e.g. Summer Sale, Payday), including working closely with Account Managers to drive seller participation and registration.
• Data Analysis & Insights: Monitor campaign performance via internal dashboards, compile reports, and provide data-driven recommendations to optimise future campaigns.
• System Configuration: Support the setup and management of in-app campaign tools (e.g. vouchers, livestream features, campaign H5 pages, creator activations) to enhance campaign effectiveness.
• Stakeholder Coordination: Collaborate with cross-functional teams (e.g. Central Campaign, Account Management) and external partners (e.g. sellers) to ensure alignment and smooth execution.
• Process Improvement & Project Support: Contribute to workflow optimisation and documentation to improve operational efficiency and execution quality.
• Ad hoc support: Provide general support on team priorities and emerging projects as required.

Minimum Qualifications:

• Currently in your penultimate year studying Bachelor's degree or above.
• Experience supporting operational initiatives or delivering measurable outcomes
• Strong analytical skills, with proficiency in Excel or Google Sheets (e.g. pivot tables, basic data visualisation)
• Good communication skills and strong attention to detail
• Proactive, self-motivated, and able to work independently
• Comfortable working in a fast-paced, dynamic environment
• Able to commit to working for 12 weeks in 2026.

Preferred Qualifications:

• Previous internship or project experience in marketing, media agencies, e-commerce, or FMCG
• Familiarity with e-commerce platforms and market dynamics
• Exposure to SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy