Sr. Digital Marketing Specialist – Japan
Job Description
Key Responsibilities:
Digital & Social Media Strategy
• Develop and execute digital and social media marketing programs that drive awareness and engagement for the company experiences among Japanese audiences.
• Create compelling digital content and social storytelling that resonates with younger consumer segments.
Brand & Campaign Execution
• Support the Japan Marketing Lead in strengthening the brand through impactful digital strategies and consumer-facing programs.
• Partner with global and regional marketing teams to deliver campaigns tailored for Japan.
Partner Marketing
• Plan and execute co‑marketing programs enabling partners to effectively communicate the value of the company technologies across:
Go-To-Market Leadership
• Lead GTM initiatives that bring compelling experiences to consumers and partners.
Cross-Functional Collaboration
• Build strong working relationships across company’s global marketing organization.
Agency Management
• Manage local digital, PR, and creative agencies to ensure high-quality execution of marketing programs and deliverables.
• 5+ years of experience in B2B, B2B2C, or Consumer Marketing.
• Experience in industries such as Consumer Electronics, Mobile OEMs, Broadcast, or Cinema.
• Strong understanding of Japan’s CE, Mobile, OTT, and Cinema landscape.
• Proven ability to plan, lead, and execute collaborative marketing programs with partners.
• Demonstrated strategic thinking, creativity, and a digital‑first mindset.
• Experience working with cross‑functional global teams and managing external agencies.
• Strong relationship-building skills—both internal and external.
• Excellent written and verbal communication skills (Japanese and English).
• Knowledge of emerging content delivery and entertainment technologies.
• MBA from a top-tier institution.