Digital Marketing Executive

The Role We are seeking a Digital Marketing Executive to support the delivery of multi-channel B2B marketing initiatives within a fast-paced organisation. This role offers an opportunity to contribute to the planning, execution, and optimisation of digital marketing campaigns across email, social media, website, and paid channels. You will play a key role in developing content, supporting campaign execution, and analysing performance data to drive continuous improvement. This position would suit an individual with a solid foundation in marketing who is keen to build expertise within a scientific or technical environment, or someone with a scientific background looking to develop commercial marketing skills. Key responsibilities Email & CRM Marketing Manage inbound digital enquiries, ensuring timely routing and follow-up Plan, create, and execute email marketing campaigns including newsletters and promotional communications Draft and adapt email content aligned to campaign objectives Build and update email templates within marketing automation platforms Monitor email performance, supporting testing, segmentation, and optimisation Maintain accurate CRM and marketing database records, including campaign tracking and list management Social Media Marketing Support day-to-day social media activity, including content planning, scheduling, and publishing Maintain a structured content calendar aligned to campaigns and events Create visual and written content using tools such as Canva or Adobe Monitor social media engagement and escalate responses where required Campaign & Content Marketing Support execution of digital advertising campaigns in collaboration with internal teams and external partners Assist with blog and website content creation, ensuring alignment to SEO best practice Maintain online listings and business profiles across relevant platforms Update website content via the CMS, including landing pages and blog posts Carry out keyword and competitor research to support content optimisation Contribute to reporting by compiling and analysing performance data across channels Collaboration and General Responsibilities Work collaboratively with internal stakeholders and subject matter experts Ensure all activity aligns with brand, compliance, and quality standards Support the production of market and competitor insight reports Contribute to the use of AI tools to improve content development and efficiency Provide additional support across the marketing team as required Skills and experience required Essential Bachelor’s degree in Marketing, Communications, Business or related field 2–4 years’ experience in marketing, marketing support, or sales administration Understanding of digital marketing principles, including email and social media Strong organisational skills with the ability to manage multiple priorities Excellent communication and time management skills Strong attention to detail and data handling capability Proficient in Microsoft Office (Excel, Word, PowerPoint) Ability to work effectively both independently and as part of a team Desirable Experience within life sciences, healthcare, or a related sector Experience using CRM systems such as Salesforce Experience with marketing automation platforms such as Pardot or HubSpot Familiarity with Google Analytics and digital reporting tools Experience with PPC advertising platforms Experience using creative tools such as Canva or Adobe Creative Suite Learning opportunities Develop expertise in B2B digital marketing within a technical or scientific sector Gain hands-on experience with marketing automation, CRM systems, and digital analytics tools Exposure to integrated marketing campaigns across multiple channels Opportunity to build knowledge of SEO, content strategy, and paid media Work closely with subject matter experts to develop understanding of complex services and products Summary & Requirements This is a varied and fast-paced role requiring a high level of organisation, attention to detail, and the ability to manage multiple deadlines. The role may involve periods of high concentration, managing competing priorities, and occasional flexibility in working hours (for example, supporting events). This job description outlines the core responsibilities of the role but is not exhaustive and may evolve in line with business needs and individual development. #INDHP