Job Description
About Us
Vinarchy. Redefining wine.
Vinarchy brings together two global wine leaders to build a new kind of wine company - modern, ambitious and category‑shaping.
With operations across Australia, New Zealand, Europe, Africa and the Americas, we manage the full journey from grape to glass. Our portfolio includes iconic brands like Jacob’s Creek, Hardys and Campo Viejo, alongside a strong pipeline of growth and premium wines.
The Opportunity
An opportunity exists for an established Shopper Marketing Manager / Customer Marketing Manager to join the Customer Marketing team sitting at the intersection of Brand, Sales and Category.
You’ll take global brand strategy and turn it into compelling, insight-led shopper activation - driving visibility, conversion and growth across key ANZ customers and channels.
This is an ideal step-up or sideways move for a Brand Manager or rising commercial marketer who wants closer exposure to customers, sharper commercial ownership, and end‑to‑end activation.
Your Responsibilities
- Translating brand and category strategy into shopper-first activation plans
- Delivering in-store and omnichannel campaigns that drive conversion and visibility
- Partnering closely with Sales teams to support customer pitches, joint business plans and reviews
- Managing agency partners to develop POS, campaigns and tailored executions
- Managing and optimising A&P investment, tracking ROI and performance
- Bringing shopper, customer and channel insights into planning and decision-making
- Collaborating across Brand, Category/Insights and Commercial teams to ensure aligned execution
About You
You’re a commercially-minded marketer who thrives in a fast-paced, cross-functional environment.
You'll be able to demonstrate:
- 3+ years experience in shopper, trade, customer marketing or brand roles (FMCG or alcohol)
- Strong understanding of retail, shoppers and channel dynamics
- Proven ability to deliver activation that drives sales outcomes
- Confident working with Sales teams and external customers
- Experience managing agencies and campaign execution
- Solid commercial acumen, including budget management and ROI focus
- Proactive, collaborative and comfortable navigating ambiguity
Behaviours
- Ability to operate effectively in a changing environment
- Strong collaboration and communication skills
- Detail‑focused, proactive and eager to learn
- Alignment to Vinarchy values and ways of working
Why Join Us?
- Own visible, high-impact activation across major brands and customers
- Work closely with Sales, Brand and Category leaders
- Build broad commercial capability beyond traditional brand marketing
- Competitive benefits including wine allowance, parental leave and product access
- A collaborative, ambitious culture shaping the future of wine
You will also have access to:
- Annual staff wine allowance and access to unique wine specials
- Paid Parental Leave
- Go Beyond Day - make a difference in your local community
- Access to an extensive online learning library
- Private Health Insurance Discounts & Annual Flu Vaccination Program
- Employee Assistance Program & exclusive employee discounts at national retailers
Our Company Values
- Grow Together
- Integrity In Every Drop
- Own Your Impact
- Simplify To Amplify
Ready to apply?
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.
Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening.
If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know. #LI-DNI