Digital Marketing Specialist - Modesto, CA

Job Summary: The Digital Marketing Specialist is responsible for the end-to-end execution of digital marketing programs across email, push notifications, paid media, and retail media channels. Reporting to the Director of Digital Marketing Retail Media, this role serves as a key operational partner to internal stakeholders and external vendors, ensuring that all digital programs are delivered accurately, on schedule, and in alignment with business objectives This position requires a highly organized, detail-oriented professional who can flex and manage multiple workstreams simultaneously while maintaining a high standard of quality across all digital touchpoints. Responsibilities: Content Creative Operations Proof and quality-check all digital creative assets — including copy, visuals, emails, ads, and landing pages — to ensure accuracy, brand consistency, and compliance prior to publication Identify discrepancies and coordinate with the appropriate teams to resolve issues before content goes live Maintain and manage content calendars across digital channels, ensuring timely delivery of campaigns and evergreen content Draft and distribute internal program communications to keep cross-functional business partners informed on timelines, initiative details, and deliverables Channel Execution Testing Proof email campaigns, ensuring content accuracy and adherence to brand standards Schedule and manage push notifications, website content, and landing pages across digital platforms Coordinate and schedule A/B tests for email and push notification campaigns; pull reporting and present findings to inform channel strategy and optimization Digital Program Management Coordinate digital programs from initiation through completion, including planning, cross-functional coordination, execution, and post-program reporting Partner with the merchandising organization to align marketing campaigns with product assortment, promotions, and key selling moments, and collect all necessary information to support digital execution Coordinate timelines, deliverables, and approvals across multiple internal teams and departments, proactively identifying and resolving calendar conflicts Vendor Partner Coordination Serve as a primary point of contact for vendors and third-party partners, cultivating strong working relationships and ensuring smooth project execution Collect required assets, specifications, and information from external partners to support the execution of digital events Manage billing and invoicing processes associated with digital events and external partnerships, ensuring accuracy and timely processing Reporting Analytics Pull, compile, and distribute performance reports across digital channels (email, push, web, paid media, etc.) on a regular and ad hoc basis Review reporting and note nuances and actionable insights for internal stakeholders and marketing team Track campaign performance, flag anomalies, and identify opportunities for optimization Maintain reporting documentation and dashboards to support ongoing visibility into channel performance