Develop and execute customer acquisition strategies aligned with business targets and growth objectives.
Translate business goals into structured acquisition programs, channel strategies, and measurable action plans.
Drive continuous optimization of acquisition economics, including volume, conversion, and cost efficiency (CPA).
Establish robust performance tracking across all acquisition channels.
Monitor by timely basis on KPIs; identify gaps and lead corrective action plans.
Deliver clear and insightful management reporting with actionable recommendations.
Collaborate with channel owners, marketing, and product teams to improve funnel conversion and customer quality.
Ensure acquisition initiatives maintain compliance, governance, and customer quality standards.

Personal Banking Growth Specialist

Job Description