Job Description
The AVP, Digital Marketing Strategy & Content leads Macerich’s digital content strategy, execution oversight and performance across social media, email marketing, website content and other consumer and retailer communication platforms. This role is centered on executional leadership, with a strong emphasis on guiding content development, managing workflows and ensuring channels are aligned, on-brand and performing effectively across the portfolio.
The AVP leads a team of digital managers responsible for the writing, posting and deployment of social media and email communications across a group of shopping centers, while also overseeing agency partners and vendors supporting scalable content, social creators, influencers, analytics and related digital communications.