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eCommerce Strategy Building and Leadership:
Customer and Platform Partnerships:
Business Performance and Data-Driven Insights:
Cross-Functional Leadership:
Director of eCommerce
Evanston, IL$158K - $204K / yearPosted 1 months ago
Full-timehybriddirector
Job Description
- Develop and execute a comprehensive eCommerce growth strategy aligned with overall company objectives, including channel and customer prioritization, distribution, innovation, pricing and assortment plans
- Define the roadmap to expand sales and market share across retailer.com, pureplay, marketplace, delivery and DTC channels
- Drive the digital P&L by delivering revenue, profit, conversion and share targets while hitting on all key digital KPIs and optimizing trade and marketing investment
- Lead commercial relationships with key eCommerce retailers and platforms, owning term negotiations, developing joint business plans and driving our category vision
- Collaborate closely with customer sales teams to align online and B&M strategies to unlock holistic incremental growth
- Establish and track eCommerce KPIs including but not limited to sales, conversion rates, traffic, ROAS, digital share and forecast accuracy.
- Deliver actionable insights to senior leadership and provide recommendations on accelerating performance
- Monitor retailer and competitive trends, consumer response and behaviour to proactively adjust strategies
- Partner with Marketing, Supply and Finance teams to ensure seamless product availability, competitive pricing and consistent brand messaging
- Lead a high-performing eCommerce team, while in its infancy, set up framework for the future