CRM Campaign Specialist

We are looking for a talented and driven CRM Campaign Specialist to join our CRM & Analytics team. In this role, you will be responsible for the end-to-end design, execution, and optimization of CRM campaigns across multiple channels.

 

You have a challenging mission:

You will play a key role in driving customer engagement, retention, and revenue growth through effective, data-driven campaign management. This is a hands-on operational role that also requires a strong understanding of the broader business landscape, enabling you to align campaign strategies with company objectives and proactively identify opportunities for growth. You will report directly to the CRM & Analytics Manager and work closely with cross-functional teams including Product, Marketing, and Commercial.

 

What will you do:

Campaign Design & Execution

• Design, build, and execute CRM campaigns end-to-end, from strategic concept and audience targeting through to content creation, channel selection, and deployment.
• Craft compelling SMS, email, push notification, and other communication content that drives engagement and conversion.
• Operate and manage CRM campaign platforms to set up campaign logic, triggers, & audience segmentation, and scheduling.
• Monitor to ensure smooth execution, promptly troubleshooting any issues that arise.
• Implement A/B and testing strategies to continuously optimize messaging, timing, channel mix, and audience segments.

Performance Reporting & Analysis

• Build and deliver regular campaign performance reports, including key metrics such as conversion rates, and customer lifetime value impact.
• Analyze campaign data to extract actionable insights and translate findings into clear recommendations for stakeholders.
• Track campaign KPIs against targets and proactively flag deviations with proposed corrective actions.

Strategy & Innovation

• Proactively propose new campaign ideas, strategies, and communication approaches that generate added value for the business.
• Identify opportunities to improve existing campaigns through data-driven insights, industry best practices, and emerging trends.
• Contribute to the overall CRM roadmap and campaign calendar planning.

Cross-Functional Collaboration

• Partner closely with the Product Team to support communication activities for product launches, feature rollouts, and product updates.
• Collaborate with Marketing, Commercial, and other teams to ensure campaign messaging is aligned with brand guidelines and business priorities.
• Coordinate with external vendors and platform providers as needed.

Campaign Optimization & Best Practices

• Secure the best possible execution approach for every campaign by evaluating channel effectiveness, message formulation, timing, and targeting.
• Develop and maintain campaign templates, playbooks, and standard operating procedures to ensure consistency and efficiency.
• Champion a culture of continuous testing and learning within the team.

 

It would be great if you have:

• Knowledgeable in CRM and marketing automation platforms, including campaign setup, audience segmentation, workflow automation, and journey building.

• Data analysis skills with the ability to interpret campaign metrics, build reports, and derive actionable insights.
• Working knowledge of data analysis, data querying and reporting tools (e.g., SPSS Modeler/ Excel/SQL).
• Understanding of customer segmentation methodologies, personalization techniques, and lifecycle marketing principles.
• Familiarity with A/B testing and experimentation frameworks.

• Excellent written communication skills with an ability to craft engaging, concise, and effective marketing copy across channels.
• Strong analytical thinking and problem-solving abilities.
• Detail-oriented with a commitment to accuracy in campaign execution.
• Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.

• Proactive mindset with a passion for innovation and continuous improvement.
• Strong interpersonal and collaboration skills; comfortable working with cross-functional teams.

• Business acumen and ability to understand broader commercial objectives beyond day-to-day campaign operations.
• Experience with customer journey mapping and lifecycle marketing.

 

What you will get:

• Wellness programs to keep yourself fit.
• Mobile voice and data to talk.
• Discounts on Nova Fixed / Mobile / TV for you, friends, family.
• Private Insurance program to check up on your health. 
• Toddlers allowance to daycare your kids.