Marketing & Buyer Engagement Specialist

Marketing & Buyer Engagement Specialist

 - America's Auto Auction - West Michigan

 - Full-Time

Position Overview

We are seeking a motivated and detail-oriented Marketing & Buyer Engagement Specialist to support our growing team. This role is ideal for someone who enjoys a mix of creative marketing work and direct communication with customers. The ideal candidate will be skilled in creating eye-catching flyers, making outbound calls, and building strong relationships to drive buyer participation and engagement.

Key Responsibilities

• Design and distribute marketing materials such as flyers, email campaigns, and promotional content
• Make outbound calls to buyers to promote upcoming sales, events, and opportunities
• Build and maintain relationships with new and existing buyers
• Increase buyer engagement through consistent communication and follow-ups
• Assist in developing and executing marketing campaigns to drive attendance and participation
• Track outreach efforts and report on engagement results
• Collaborate with internal teams to ensure consistent messaging and branding

Qualifications

• Previous experience in marketing, customer service, or sales preferred
• Strong communication skills (both phone and written)
• Comfortable making a high volume of outbound calls
• Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
• Organized, self-motivated, and able to multitask
• Ability to build rapport quickly and maintain professional relationships

Preferred Skills

• Creative mindset with attention to detail
• Confidence speaking with customers over the phone
• Basic understanding of marketing strategies and customer engagement
• Experience in automotive, auction, or sales environments is a bonus

What We Offer

• Competitive pay based on experience
• PTO, holiday pay, insurance, 401K
• Fast-paced, team-oriented environment
• Hands-on role with both creative and customer-facing responsibilities