Job Overview: A Senior Programmatic Analyst will manage a portfolio of key accounts in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

• Directly manage a portfolio of Click Here Digital’s key accounts on platforms, including but not limited to:

  • Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.

  • Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.

  • Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.

• Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.

• Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.

• Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement. 

• Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks

  • Generate regular reports to monitor campaign performance and communicate key insights to clients.

  • Analyze large data sets to provide actionable insights and client-facing reports.

• Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.

• Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.

• Provide oversight and troubleshooting support for programmatic accounts.

• Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.

• Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.

• Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.

• Perform additional duties as assigned.

Required Qualifications:

• Minimum 3 years of experience with Programmatic campaign management

• Minimum 2 years with Connected TV management

• Experience and strong understanding of programmatic advertising.

• Experience and strong understanding of Connected TV advertising

• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360), StackAdapt

• Ability to analyze data sets and identify trends based on industry KPIs.

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.  

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.

• Excellent time-management and organizational skills

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

• Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.

• Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.

• Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.

• Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.

• Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.