Planner, Strategy

Company description Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. Overview Overview: We are currently looking for a Planner, Strategy to support the day-to-day Media Strategy function for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Strategy Supervisor. Responsibilities Role Objectives: Stewardship and development of audience insights, audience profiles, and overall audience trends Lead in identifying broader media and marketing trends and research to aid in strategic direction to reach client’s KPIs Responsible for contributing to the development and execution of strategic approach Development of roles of channels to identify key tactics that will reach and meet campaign goals Present media plans and provide plan maintenance including objectives/strategies and updates Big idea development with internal teams and partner agencies that deliver against campaign goals Coordination and partnership with planning and investment teams, guided with strategic principals Meet with vendor community to analyze value and applicability of media channels for client media plan Qualifications Qualifications B.A. or B.S., preferably in Marketing, Advertising, or related field 1+ years of experience in media planning/strategy Agency experience highly preferred Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business Demonstrate ability to learn new propriety software and processes quickly and proficiently Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment Meet client and internal deadlines and obligations Manage projects, resources, stakeholders, and participants Be a resource to others in the resolution of complex problems/issues Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. Compensation Range: USD $53,960.00 - USD $76,384.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/14/2026.

Qualifications B.A. or B.S., preferably in Marketing, Advertising, or related field 1+ years of experience in media planning/strategy Agency experience highly preferred Preferable Computer Skills/Software Knowledge: Microsoft Suite, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox, MRI/GfK, GWI Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business Demonstrate ability to learn new propriety software and processes quickly and proficiently Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment Meet client and internal deadlines and obligations Manage projects, resources, stakeholders, and participants Be a resource to others in the resolution of complex problems/issues

Role Objectives: Stewardship and development of audience insights, audience profiles, and overall audience trends Lead in identifying broader media and marketing trends and research to aid in strategic direction to reach client’s KPIs Responsible for contributing to the development and execution of strategic approach Development of roles of channels to identify key tactics that will reach and meet campaign goals Present media plans and provide plan maintenance including objectives/strategies and updates Big idea development with internal teams and partner agencies that deliver against campaign goals Coordination and partnership with planning and investment teams, guided with strategic principals Meet with vendor community to analyze value and applicability of media channels for client media plan