Job Description
JOB SUMMARY
Sells motorcycles, ATVs, UTVs, and personal watercraft by understanding and demonstrating characteristics, capabilities, and features. Develop qualifying buyers and closing sales.
ESSENTIAL FUNCTIONS
- Develop an understanding of motorcycles, ATVs, UTVs, and personal watercraft by studying characteristics, capabilities, and features between models
- Ensure the RideNow-approved sales process is used with every sales opportunity
- Assist customers with products and services sold at the dealership in order to present features and benefits to customers
- Demonstrate motorcycles, ATVs, UTVs, and personal watercraft by explaining characteristics, capabilities, features, warranties, and service; taking demo rides
- Project a positive image to customers at all times
- Assist in setting up the sales lot or showroom floor
- Correctly log names and numbers of customers encountered at the store on a daily basis
- Close sales by overcoming objections; asking for sales; negotiating prices; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing.
- Updates job knowledge by participating in educational opportunities; reading professional publications
- Stay up-to-date on our current inventory and use that knowledge to encourage customers to make a purchase; of new and used products.
REQUIREMENTS AND SKILLS
- Pre-employment Drug screening and background check
- Strong computer skills
- Excellent customer service and negotiation skills
EDUCATION AND EXPERIENCE
- High School Diploma or equivalent
- 1+ years experience in retail sales preferred
- Previous dealership sales experience a plus
PHYSICAL FACTORS/WORKING CONDITIONS
- Must be able to lift up to 50 pounds.
- Must be able to stand for long periods of time.
