Generate and qualify leads through various channels (LinkedIn, cold calling, email campaigns, events, etc.)
Identify and target potential clients within the Software & IT sector
Build and maintain a strong sales pipeline aligned with business targets
Initiate contact with decision-makers and schedule meetings for the sales team
Collaborate closely with Sales, Presales, and Marketing teams to align outreach strategies
Maintain accurate records of activities and opportunities in CRM systems
Track and report on key performance metrics (lead conversion, outreach effectiveness, etc.)
Stay up to date with industry trends and competitive landscape

Bachelor’s degree in Business, Marketing, IT, or related field
5 years of experience in Business Development or Lead Generation within the Software / IT industry
Proven experience in B2B lead generation and prospecting
Excellent communication and negotiation skills
Experience using CRM tools (e.g., Salesforce, HubSpot)
Ability to work independently and as part of a team
Strong organizational and time management skills

Business Development Representative

Job Description